Pizza Hut Uganda has become the latest outlet to join the Stanbic ‘Blue Weekends’ campaign.
‘Blue Weekends’ is a Stanbic Bank promotion that allows customers to pay and enjoy discounts using their Visa cards at various participating outlets through the Stanbic POS terminals and digital channels.
According to Sonia Karamagi Kassaga Stanbic’s Senior Marketing Manager, the Blue Weekends campaign now in its fourth month has picked up since its launch in March, attracting more outlets to participate.
Pizza Hut is one of the latest to join. This month, eleven (11) outlets will participate in the campaign.
“As a bank, we are ardent on digitizing customer experiences through the use of our digital payment platforms. Pizza Hut is a well-known outlet and brand that brings friends and families together, suited to our customers’ lifestyles. Therefore, bringing them on board enables us to fulfill their aspirations and ambitions through providing the utmost convenience for customers without ever having to worry about carrying cash,” Karamagi said.
Recent reports show out of Uganda’s banked population of roughly six million people in the market; about 1.5 million have Visa cards of which 99% of all transactions are done via ATMs. The challenge however is that card usage in Uganda is very low at only between 2% and 5%.
“We want to grow these numbers. Our aim is to provide convenience and to promote a cashless economy. Customers can access their bank accounts through the card itself rather than going to the banks to withdraw money which ultimately offers the same goal which is money for transaction,” Karamagi added.
Pizza Hut joins Le Chateau, Karveli, Atmosphere Lounge, EUPRICRINE, The Bistro, Game Stores, Gabiro Lounge, H2O Bar, Piato and The Pantry in participating in the promotion.
This comes at a time when Pizza Hut has just introduced a new product to the market dubbed ‘NEW Epic Pizza’ which is 75% larger than their large size pizza. It is meant for group gatherings including friends and families.
According to Michael Davis, the restaurant’s Principal Operator, Pizza Hut always puts the customer first and joining the ‘Blue weekends’ campaign is simply another step in giving back to their customers and appreciating their loyalty.
“We want to build a lifelong friendship through the love of pizza and the ‘Epic Pizza’ brings another opportunity for our customers to come together and enjoy one of their favorite flavors; Pepperoni, Tandoori Chicken, Cheese, Veggie or Meat. Families and friends will certainly enjoy this one,” he said.
The Blue Weekends campaign takes place on the last weekend of every month at selected outlets.