As Kenya Tourism Board (KTB) officials head to the US for the Association for the Promotion of Tourism to Africa (APTA) forum, their main focus will be on increasing the number of agents selling Kenya from the current 75% to 90%.
This has been revealed by KTB’s Chief Executive Officer Betty Radier who said the forum is a great opportunity to market Kenya’s Unique Selling points and actively push the destination to a larger Audience.
“Through KTB, Kenya will be one of the lead participants at the national forum this year. This will help us increase our visibility as a destination. We will receive publicity on APTA’s online and offline platforms which will enhance a more effective distribution and sales system for Kenya,” Radier told Kenyan media.
“For the Kenya to remain competitive we need to profile our tourism in global forums, especially those that give us an opportunity to share Kenya’s top and signature products and promote destination Kenya to the big markets, the APTA forum will give us this opportunity.”
It will offer a great opportunity for agents to learn new ways of promoting the destination so that they are well informed to recommend and sell more Kenya holidays to their clients.
The agents will sell more Kenya holidays once they are trained on the destination’s unique selling points.
The US market is Kenya’s biggest tourist source market recording a 9% growth in the 2019 half year (Jan.-June) compared to the same period last year.
The market reported 110,668 arrivals up from 101,167 posted in the same period in 2018.
Kenya Airways direct flights from JKIA to JFK International airport are expected to have more impact on tourist arrivals from these markets.
The APTA forum is slated for 13th – 14th September in Chicago.