Home Festivals East Africa’s biggest festival, Sauti za Busara’s future in doubt

East Africa’s biggest festival, Sauti za Busara’s future in doubt


Sauti za Busara, East Africa’s biggest music festival has reached out to the public and private sectors for partnerships to build a secure and sustainable future.

Revellers at this year's Sauti za Busara
Revellers at this year’s Sauti za Busara

Whereas the festival injects at least $10million into Zanzibar’s economy every year, the organisers revealed they struggling to cover their costs.

“Selling tickets is not a problem, but these cover only 30% of festival costs,” reads their statement in part.

It is against this background that they have reached out to the public and sponsors if the festival is to secure its future.

“Sauti za Busara is widely promoted, locally and globally. The festival website generates up to 2 million hits /month during October through February. Benefits offered for your brand association with the event are numerous, including coverage on TV, radio, print and social media, in festival newsletters, branding at festival venues and press conferences, with complimentary tickets offered for staff and clients. Generous marketing packages are available for all partners and sponsors. For sponsor packs or more information, email journey@busara.or.tz.”

Popularly known for promoting African music, Sauti za Busara (Sounds of wisdom) festival attracts people from all over the world to celebrate African music. At the same time, it builds skills and promotes livelihoods for the people of Tanzania.

This year alone, the festival attracted at least 27,000 people in Zanzibar for over four days. This saw a positive effect on the local businesses around Zanzibar as the festival injects some $10 million into the economy.

“The impact is clear for everyone to see; almost all hotels in Stone Town and other parts of Zanzibar are fully booked during festival week.”

The event is organised by the NGO Busara Promotions, registered in Zanzibar since 2003.

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